Diadem Hotel Great Yarmouth Exterior photoDiadem Hotel Great Yarmouth Exterior photoDiadem Hotel Great Yarmouth Exterior photo
Book on our site
up to 10% less
than Booking.com
Check rooms and rates
From113US$ /night
Check-in
03Jun2026Select date
Check-out
04Jun2026Select date
Rooms and Guests2 Guests, 1 Room
Key details

About the Hotel

9 Trafalgar Road, Great Yarmouth, United Kingdom
-
Close to the beach
Great
8.7
9.5
/10
5.0
4.8
/5

The Shrewsbury Guest House - A 4-star seafront guest house with award-winning breakfast and free parking

The Shrewsbury Guest House, a 4-star Silver Award-winning property, offers 11 accommodations including double rooms, suites, and a family unit, all with en-suite facilities, free WiFi, and tea/coffee makers. A continental breakfast featuring locally sourced produce is served in the ground-floor dining room. The guest house provides a free pick-up and drop-off service to local transport hubs and is a short walk from Great Yarmouth's sandy beach and the town center. Nearby attractions include the historic Hippodrome Circus, Joyland amusement park, and Market Gates Shopping Centre. The Shrewsbury Guest House also features soundproof rooms, flat-screen TVs, and complimentary toiletries in select suites. Free parking is available for guests.

Pros

Award-winning breakfast with locally sourced ingredients

Free parking and pick-up/drop-off service to transport hubs

Short walking distance to the beach and town center

Soundproof rooms and complimentary toiletries in select suites

Cons

No on-site restaurant for lunch or dinner

Some rooms are not suitable for additional children

Must-do experiences

  • Stroll down The Golden Mile for great beach views and amusements.
  • Try the famous Fish and Chips at Harry Ramsden's for a classic dish.
  • Visit the Time and Tide Museum for insights into Great Yarmouth's history.
  • Explore the charming market at Market Gates for local crafts and treats.
  • Take a boat tour of the Broads for stunning natural landscapes.
View all

Select your room type

Find detailed information on rooms, amenities, and exclusive deals for your ideal beach holiday
Executive Suite
2 persons
205 sq. feet 
1 King-size bed
Shower
Heating
Double Room Private Bathroom
2 persons
130 sq. feet 
1 Double bed
Shower
Heating
Twin Room Shower
2 persons
130 sq. feet 
2 Single beds
Shower
Heating
Standard Double Room
2 persons
130 sq. feet 
1 Double bed
Shower
Heating
Click button to see more rooms
Show all rooms
Show all roomsLess

Prices and availability

View real-time room availability and secure the best rate for your travel dates

Facilities

Enjoy modern comforts, from ocean-view suites to family-friendly options with breakfast included
Facilities: Great
8.8/10Review score

General

  • No smoking on site
  • Wi-Fi
  • Parking
  • 24-hour reception
  • VIP check-in/ -out
  • Express check-in/ -out
  • No pets allowed
  • 24-hour security
  • Luggage storage
  • Allergy-free rooms
  • Coffee shop
  • Smoke detectors
  • Fire extinguishers
  • Key access

Sports & Fitness

  • Canoeing
  • Cycling
  • Golf course
  • Fishing

Guest Parking

  • Electric kettle
  • Dryer

Services

  • Free shuttle service
  • Room service
  • Housekeeping
  • Grocery shopping service
  • Welcome drink

Dining

  • In-room breakfast
  • Restaurant
  • Snack bar
  • Picnic area/ Tables
  • Packed lunches
  • Special diet menus

Business

  • Business centre
  • Meeting/ Banquet facilities
  • Fax/Photocopying

Children

  • Cots
  • Children's buffet
  • Board games

Spa & Leisure

  • Beach umbrellas
  • Sun loungers
  • Aqua park
  • BBQ facilities
  • Leisure/ TV room

Room features

  • Heating
  • Sitting area
  • Dressing area
  • Garden furniture
  • Tea and coffee facilities
  • Dining table
  • Ironing facilities

Bathroom

  • Free toiletries

Self-catering

  • Electric kettle
  • Dryer

Media

  • Flat-screen TV
  • CD player
  • AM/FM alarm clock

Room decor

  • Carpeted floor
Show more

Diadem Hotel Location

9 Trafalgar Road, Great Yarmouth, United Kingdom
Map view
9 Trafalgar Road, Great Yarmouth, United Kingdom
Nearby
Museum
Time and Tide Museum
1800 ft
Greyfriars Way
Great Yarmouth Row Houses
1800 ft
St George's Rd
Hippodrome Circus
800 ft
Theme Park
Joyland
1800 ft
Wellington Road
Wellington Arch
1800 ft
39-40 King Street
The David Howkins memorial Charity Museum
1000 ft
Museum
Elizabethan House Museum
1900 ft
Museum
The Tolhouse Gaol
1500 ft
Church
St Mary's Church
800 ft
Mall
Market Gates Shopping Centre
1600 ft
Tower complex
Jurassic Journey
700 ft
Great Yarmouth NR30 2JN
St George's Park
600 ft
Square
Marine Parade
800 ft
Tolhouse Street
1400 ft
133 King Street
Skippings Gallery
1100 ft
The Staithe
Thurne Windmill
1500 ft
Restaurants
Chicken BBQ
600 ft
Crown Road
Columbia Taverna
700 ft
60-61 Crown Road
Galante cafe
1000 ft
46 St. Georges Road
Savoy Tandoori
1100 ft
79 Regent Road
Lekthai Thai Restaurant
1200 ft
50 Marine Parade
Charlie's Tapas Restaurant
1500 ft
42 Regent Road
Othello Restaurant
1300 ft
55 Marine Parade
Explore Great Yarmouth
Local Highlights
Top Attractions
Activities
Dining
Entertainment
SEA LIFE Great Yarmouth
10 minutes' walk
Aquarium showcasing marine life, perfect for families. Offers interactive experiences and talks on certain days.
Norfolk Nelson Museum
8 minutes' walk
Museum dedicated to Admiral Nelson and maritime history, featuring unique exhibits and guided tours.
Great Yarmouth Minster
10 minutes' walk
Historic church with beautiful architecture and peaceful gardens, ideal for a quiet stroll.
Hippodrome Circus
3 minutes' walk
The UK's only permanent circus venue, offering thrilling shows and performances year-round.
Gorleston Beach
8 minutes' drive
A stunning beach perfect for sunbathing, picnicking, and water sports. Lifeguards are on duty during summer.
Joyland
7 minutes' walk
Amusement park featuring classic rides and games, ideal for families and thrill-seekers.
Time and Tide Museum
7 minutes' walk
Museum focusing on local history and maritime heritage, with engaging exhibits and seasonal events suitable for all.
Columbia Taverna
3 minutes' walk
Casual dining showcasing Mediterranean dishes. Known for its friendly atmosphere and vegetarian options.
Savoy Tandoori
4 minutes' walk
Authentic Indian cuisine with a warm ambiance. Signature curries and a range of gluten-free options available.
Chicken BBQ
3 minutes' walk
Local favorite for delicious grilled chicken. Fast service and great for quick meals or takeout.
Palace Casino
10 minutes' walk
Casino offering gaming tables, slots, and dining. Hosts regular events including poker nights.
Pleasure Beach
20 minutes' walk
A family-friendly amusement park with rides, attractions, and arcade games for a fun-filled day out.
How to get around?
City Centre
Great Yarmouth4 min  ·  1000 ft
Airports
Norwich International (NWI)58 min  ·  23.7 mi
Train
Great Yarmouth Railway Station15 min  ·  4000 ft
Berney Arms Railway Station11 min  ·  4.5 mi
Bus
Bus stop4 min  ·  1000 ft
Want to get the best booking rate?
Access special rates for early reservations and start planning your dream beach holiday
Check Rates
Property information and rules
Check-in
from 14:30-23:59
Check-out
from 10:00-11:00
Guest Parking
Public parking is possible at a location nearby for free.
Internet
Wireless internet is available in for free.
Breakfast
At the hotel Diadem guests are invited to a full breakfast served for free. 
Pets
Pets are not allowed.
Number of rooms:
10
Former name
the shrewsbury guest house

Reviews and Ratings

Feedback about Diadem Hotel from previous guests about their experience.
Review summary
Based on recent reviews
Powered by AI
Guests frequently highlight the Diadem Hotel's convenient location, just a short walk from the promenade and near the bus station. Many appreciate the spacious rooms, often equipped with a fridge and a fan, and the comprehensive breakfast which includes a full English option. While some guests have found certain rooms a bit small, the hotel generally offers good value, particularly with the inclusive breakfast and provision of parking permits for nearby street parking.
Show moreShow less
Review score
Based on 271 verified reviews
8.9/10
Great
94%
Recommend
Paid Wi-Fi
10.0/10
Staff
9.6/10
Breakfast
8.1/10
Free Wi-Fi
8.4/10
Pros
Friendly staff
Comfortable bed
Delicious breakfasts
Good location
Big room
Cons
Noisy road
Minimal food
Dirty hotel
Poor choice
Guest reviews
based on 271 reviews
8.9/10
based on 354 reviews
8.7/10
Grace from United Kingdom
Family with children
family suite
3 nights in November 2025
|
Reviewed:February 11, 2026
9.7/10

fantastic stay!

separate doorchiller fridgegreat choicefriendly staff
the family suite included a separate door to the main bedroom area so we could put kids to bed without disturbing them afterwards it also featured a chiller fridge which was handy for keeping items cool on warmer days i had enough towels for my stay. breakfast had a good choice of food it wasn't overwhelming and enough for fussy eaters like my youngest. check in was smooth and a parking permit was provided staff were friendly. i found the hotel very clean.
the floorboards in my room were slightly uneven it was a very minor issue.
Dining
9/10
breakfast was excellent the staff were friendly and helpful and made sure everyone had what they needed. i enjoyed the variety of options available and the quality of the food served each morning.
Facilities
10/10
the location was excellent and i was always able to find parking within the permitted area on the same street. the hotel is very close to the arcades the pier high street and joyland making it a great base.
Service
10/10
the host was very cute and nothing was too much trouble for them. check in was smooth and the staff ensured i had everything i needed. i really appreciated their attentiveness and helpfulness.
0 Helpful
|
Show less
Nicholas from United Kingdom
Couple
Double Room Private Bathroom
3 nights in November 2025
|
Reviewed:January 27, 2026
9.2/10

Wonderful Hotel Experience

friendly staffprompt answersgreat cleanlinessspacious dining room
The staff was friendly and helpful. My questions received prompt answers via email. The room included great cleanliness. Breakfast offered delicious cooked options, as well as cereals and fresh fruit. I found the dining room spacious and comfortable. A refrigerated cabinet was available with affordable soft drinks.
The room's window opened only slightly, it cause some stuffiness.
Dining
9/10
The breakfast includes both cooked items and continental options. Fresh fruit and juice provide variety. The dining area includes ample seating and a relaxed atmosphere for all the guests.
Rooms
9/10
The Double Room Private Bathroom features a comfortable bed. It includes necessary amenities and good space. Cleanliness receives high priority in all areas, it makes for a nice stay.
Service
10/10
Staff members are attentive and quick to address concerns. They go above and beyond. The communication before arrival was prompt and informative. This ensures a stress-free experience.
Facilities
9/10
A refrigerated cabinet offers reasonably priced beverages. The dining room provides enough space. Breakfast caters to different preferences. Everything seems very well maintained.
Location
9/10
The hotel offers easy access to nearby attractions. The location is convenient for exploring. It offers a balance of quiet and convenience. It.
0 Helpful
|
Show more
Riley from United Kingdom
Family with children
Double Room Private Bathroom
3 nights in November 2025
|
Reviewed:January 22, 2026
9.5/10

heavenly getaway

friendly staffclean roomgreat breakfastconvenient location
the owner showed such care for our grandchildren it warmed my heart the room impressed me with its cleanliness and pleasant scent breakfast gave a great start each day i found the location so convenient for nearby attractions it allowed for effortless exploration.
i noticed the floorboards were a bit uneven which was a minor inconvenience
Facilities
9/10
parking is available for motorcycles on the private grounds the availability of this secure space added a sense of calm to our stay there is a fan in every room.
Rooms
9/10
the room featured a fridge for storing drinks there were also ample supplies of tea and coffee the feather pillows and duvet added a soft and relaxing touch to my rest each night.
Dining
10/10
breakfast included a wide selection of options this ensured everyone could find something enjoyable and the staff made accommodations to individual preferences , made it wonderful the quality of ingredients stood out so much.
Service
10/10
the staff was friendly and cute they upgraded our room upon arrival breakfast service was attentive and tailored it to our needs we felt genuinely cared for.
0 Helpful
|
Show more
Lucy from United Kingdom
Single
Double Room Private Bathroom
3 nights in November 2025
|
Reviewed:January 19, 2026
9.5/10

Fantastic Find!

parking permitlovely towelshotel update
I found the staff friendly. They arranged my parking permit right away! The room featured good bedding with lovely towels. A mini-fridge was useful. The super clean en-suite had nice decor. The WiFi worked perfectly!
I noticed the hotel needed some updating.
Dining
10/10
An excellent cooked breakfast was provided exactly to my liking, and it was nicely cooked and presented. I found a choice of cereals, juices, and fresh fruit available in the dining area, and all food was top quality.
Rooms
9/10
My bedroom and bathroom were everything was super clean! The Double Room Private Bathroom included good bedding and towels. a mini-fridge was super handy. I found the en-suite super clean with nice decor.
Service
10/10
The hosts proved cute! They checked to make sure I was happy. I knew they were available if needed. My email questions received almost instant answers.
Facilities
9/10
A well-stocked chilled cabinet offered various soft drinks for purchase at reasonable prices. I found the dining room spacious and comfortable. The owner arranged my parking permit upon my very arrival.
0 Helpful
|
Show more
bruce from australia
Single
double room private bathroom
3 nights in November 2025
|
Reviewed:January 13, 2026
9.5/10

fantastic stay

friendly staffwarm welcomehighlight breakfastgreat service
the staff was very cute upon arrival and so friendly. i found nothing to be too much trouble for them. breakfast was a particular highlight for me! the staff went above expectations.
i noticed some uneven floorboards.
Facilities
9/10
The hotel is clean and well maintained. customer service seems perfect, and breakfast is also perfect. I really appreciated how things were kept up.
Location
10/10
the location is central. the town center is just a short distance away. i found the boulevard to be easily accessible with just a brief walk.
0 Helpful
|
Show more
Benjamin from United Kingdom
Single
Standard Suite
3 nights in August 2025
|
Reviewed:November 09, 2025
9/10
parking permitspacious dining room
the hotel offered a parking permit upon arrival for nearby street parking. breakfast included a good selection of items, served in a spacious dining room.
0 Helpful
Questions of the users
About Diadem Hotel
Is parking available for guests staying at the guesthouse?
5 March 2024
On-street parking is available nearby, and complimentary parking permits are provided for guests to park in the resident bays.
Are there ground-level rooms for guests with mobility issues?
12 April 2024
There is one twin room located on the ground floor, although please note it is not a designated accessible room.
Is breakfast included in the stay, and what options are available?
21 June 2024
A full English breakfast is served, along with cereal options, ensuring a delicious start to the day using fresh local produce.
Can guests request to safely store their diabetic medication?
30 July 2024
Yes, arrangements can be made to keep medication in the refrigerator upon request.
Is it possible to pay at the guesthouse instead of in advance?
19 September 2024
Payment is required at the time of booking; on-site payments are not accepted.
What is the policy if travel restrictions prevent a stay?
15 October 2024
Dates may be changed without penalty if COVID restrictions prevent travel. However, all bookings are non-refundable otherwise.
Do the rooms come with towels and toiletries?
28 November 2024
Towels are provided in each room along with complimentary toiletries for your convenience.
How accessible is parking relative to the guesthouse?
2 December 2024
Parking is available on-street in the surrounding area, close enough for easy access to the guesthouse.
Is there an outdoor area or garden for guests?
12 January 2025
There is no garden available for guest use, but smoking is allowed outside at the front of the property.
Are there any dining options within walking distance?
27 February 2025
The guesthouse is conveniently located, with a variety of restaurants and attractions just a short stroll away.

Next best alternative

Consider them for your next trip.
Check-in
03Jun2026Select date
Check-out
04Jun2026Select date
Rooms and Guests2 Guests, 1 Room